These audiovisual notes are a reflection upon the daily life of creative industry professionals. The photography-based installation includes various aspects from my work at Proffice (Poetic Robotism office) zooming in the consequences of the industrialization of the art-field. The audience enters a constructed situation without a specific purpose, where some type of experience may or may not happen, within certain time and space constrictions.
“The Proffice total area is 37 square meters, the walls are pale yellow. Three-piece plastic windows, linoleum floor. I usually work in factories, and this year is no exception, even if this time it has evolved into an office building. The near-by building, the one that looks like a house from the book “Nezinītis in the Sun City” is still producing diesel fuel and various devices. I often get to use the camera. For me photography is more of a technical tool that helps you gather digital data rather than an artistic medium. In fact, in the Proffice process there is quite little creativity. Nothing needs to be invented, the system provides all the solutions…”